Re-use Communications Pilots

29th November 2016

A suite of communications materials aimed at increasing re-use of textiles and bulky waste is now available following pilots with six local authority and third sector partnerships.

Key points
21% across the six projects as a whole say they have already changed their behaviour and 24% say that they are ‘very likely’ to change how they dispose of items in the future
45% of respondents who recalled the information went on to or will change their disposal routes



In autumn 2011, WRAP developed a range of communications materials. The purpose of the materials is to inform and persuade householders to use services that divert household bulky items (such as large electricals and furniture) and textiles (clothing and other household textiles such as linens, curtains etc.) from landfill into re-use and recycling. This could be donating to charity, using online exchange or sale, using household waste recycling centres, bring banks, and kerbside collections where they exist.

Versions of the materials were tested qualitatively and quantitatively to ensure that householders understood and were motivated by the messages and design before being further tested in the field by local authorities and partners.

WRAP worked in partnership with local authorities and re-use organisations to roll out communications campaigns using these materials. Six areas were chosen for the communications pilots as they had the services or operations in place that could be promoted to test the communications materials developed. The materials were used and adapted by local authorities and their partners to suit their requirements and local services.

To find out more about the pilots and what the results show, please use the links below:

Register to download the report >>



To find information related to this report, please use the following links:

Re-use and recycling in Sustainable Textiles >>
Re-use and recycling in Sustainable Electricals >>

Where next?

Want to know more about re-use in collections and reprocessing? Take a look at our reports, guides, tools and case studies for further information:

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