Make every day a food for thought day

12th October 2016

Food waste costs Welsh householders £610m a year. This World Food Day – take action, step up to the plate and learn more about how you can prevent food from being wasted, not only saving money but valuable resources too.

To coincide with World Food Day (October 16th) a number of ‘Food for Thought’ events will be taking place across Cardiff (and wider Wales); aiming to raise awareness of the food waste issue, impart tips on what people can do at home and demonstrate just what can be achieved with surplus food from our shops and markets, which could become waste if not saved and redistributed.

Not only does food waste cost us financially, but we’re throwing away valuable resources, time and energy too. Did you know, all the food we waste across the UK would need an area the size of Wales to produce? That’s a lot of land being farmed for nothing! And producing just one beef burger needs the equivalent of 10 average bath tubs of water – there’s more to waste than meets the eye!  

The ‘Food for Thought’ events, aiming to engage with visitors to the Made in Roath Community Street Food Event, and RCMA Farmers’ Markets in Roath and Riverside this weekend, are being spearheaded by food waste prevention body WRAP Cymru, which is working in partnership with local organisations including local retailers, Food Cardiff and Green City Events to deliver them.

On Saturday 15th October, at the Made in Roath Community Street Food Event, you can tantalise your taste buds with a mouth-watering dish designed and created by Lia’s Kitchen using unsold food from local markets and supermarkets. “Even the best sales forecasting will mean some good food goes unsold, but it needn’t be wasted. It’s still a quality ingredient that can be used in all kinds of dishes. I’m sure many people will be pleasantly surprised when they see what can be achieved,” said Hugh Jones, Food and Drink Programme Area Manager at WRAP Cymru. Head to the Community Street Food Event, from 4.30pm till 9.30pm, and see what’s on offer.

Also at Roath Market on Saturday 15th October, from 9.30am till 1pm, and at Riverside Market on Sunday 16th October, from 10am to 2pm, will be the Love Food Hate Waste market stall. Here the Love Food Hate Waste experts will be inspiring visitors to save money and reduce the amount of food they waste at home by providing simple tips, advice and practical tools. They’ll be offering simple storage hacks, including what the various date labels mean, and explaining how leftover fruit and vegetables can be used more creatively, in smoothies for example. Visitors will be treated to a sample smoothie, and given a practical tool to take away that will show them how to store certain food to keep it at its best for longer.

Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths said: “World Food Day is a fantastic opportunity to celebrate all that is great about food.  Here in Wales we are extremely proud of the high quality of our produce and I am looking forward to playing my part in promoting it when I attend the SIAL International Food Exhibition in Paris next week.

“Reducing the amount of food we waste is a key aim of our “Towards Zero Waste” strategy. This World Food Day I encourage people across Wales to make the most of our great food and play their part in helping us cut down on the amount of avoidable food we unnecessarily throw away.”

Other events taking place across Wales include:

Saturday 15th October

Sunday 16th October

Wednesday 19th October


Notes to editors:
Most wasted food facts: The top three foods that Britons are throwing away uneaten include every day essentials: bread, potatoes and milk. The equivalent of a staggering 24 million slices of bread, 5.8 million potatoes and 5.9 million glasses of milk are wasted daily. Chicken also made the top ten with the equivalent of 86 million chickens thrown away each year, despite being the nation’s favourite meat.

Top tips from

  1. You can freeze foods right up to the Use By date; not just on the day of purchase. Make date labels a friend, not a foe.
  2. Try and plan most of your meals. We have a two-week meal planner to help you. Daily plans may change, but planning most meals each week will save you money.
  3. Store apples in the fridge, potatoes in a cool, dark, dry place, and bread in the cupboard.
  4. A standard mug of uncooked rice is enough for four adults. Honest! Try out our online portion tool.
  5. Last night’s leftovers/forgotten foods are tonight’s feast! Check out our great rescue recipes for foods often wasted, or where we’ve bought or cooked too much.

 About WRAP
1. First established in 2000, WRAP is a not for profit organisation and registered charity whose vision is a world where resources are used sustainably. WRAP works with governments, businesses and communities to deliver practical solutions to improve resource efficiency.
2. Our mission is to accelerate the move to a sustainable resource-efficient economy through:
a. re-inventing how we design, produce and sell products,
b. re-thinking how we use and consume products, and
c. re-defining what is possible through re-use and recycling.

For further information:


Clare Usher

PR Officer
01295 819678