Step by step guide to door-to-door canvassing

WRAP’s Step by step guide to door-to-door canvassing uses experience gained from canvassing projects and offers advice to ensure canvassing campaigns are successful. Local authority case studies illustrate how campaigns can be run locally.

Canvassing is a form of direct marketing that involves a face-to-face conversation with householders on their doorstep. To ensure a campaign runs smoothly and produces the desired results, good planning and project management is required. For the successful delivery of a campaign there needs to be sufficient resources, good organisation and day-to-day co-ordination of canvassers.