Female hand holding a green plastic shampoo bottle on a red, striped background.

BE MIGHTY. RECYCLE: Christmas 2021

Wales is third in the world at recycling, but we won’t stop there.

In September 2020, we launched the Be Mighty. Recycle. campaign throughout the nation. 80 million impressions later, with over 55 partners in Wales backing the campaign and sharing content it was the largest recycling campaign Wales has ever seen.

But it doesn’t stop there. To continue our journey of getting Wales from the world’s third best recycling nation to no. 1, we are launching a 2nd Christmas-themed burst to the campaign.

Join our Mighty Mission to get Wales to number one and create positive change in the world around us by championing the campaign. Below you can download all the bilingual assets and resources, which have been designed to work across multiple channels and formats, along with guidance on how to use them.

Please note that all these assets are under strict embargo until 14 December 2021.