Be Mighty. Recycle. Banner with slogan and hands on a black background

Be Mighty. Recycle. Burst 3: Partner Toolkit


Wales is third in the world at recycling, but we won’t stop there.

In September 2020, we launched the Be Mighty. Recycle. campaign throughout the nation. 60 million impressions later, with over 55 partners in Wales backing the campaign and sharing content from Burst 1 and 2, this is the largest recycling campaign Wales has ever seen.

But it doesn’t stop there. To continue our journey of getting Wales from the world’s third best recycling nation to no. 1, we are launching a ‘Recycling From Home’-themed ‘3rd Burst’ to the campaign.

Below you can download the Partner Toolkit and all the bilingual assets and resources you need to champion the campaign, which have been designed to work across multiple channels and formats, along with guidance on how to use them. 

All campaign activity must end by 11.59pm on Wednesday 24 March 2021, to meet Welsh Government’s pre-election period restrictions (also known as ‘Purdah’).