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What we do

Making the biggest impact to ensure people and planet thrive

WRAP was established as a not-for-profit company in 2000; we became a charity in 2014.

We promote and encourage sustainable resource use through product design, waste minimisation, re-use, recycling and reprocessing of waste materials. We work across six continents with governments, businesses and citizens to create a world where resources are sourced and used sustainably.

Our evidence inspires action in the areas creating the most waste. We bring together the right people from business, governments and communities. Together we come up with practical solutions that make a real difference.

We work where we can make the biggest impact to ensure people and planet thrive.

Find out how WRAP Cymru is making an impact in Wales

Public Sector Procurement

The Welsh public sector spends approximately £6billion each year on goods and services. As such, there is significant opportunity for public bodies to use procurement to achieve positive environmental, economic and social outcomes.

Funded by the Welsh Government, WRAP Cymru is supporting public bodies in Wales to embed sustainability into their procurement strategies and activities.

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Circular Economy Fund

Manufacturing products containing recycled content and extending the useful life-time of products is central to the achievement of a circular economy. The £6.5million Circular Economy Fund – a Welsh Government initiative, delivered by WRAP Cymru – is helping to accelerate Wales’ shift towards this.

Organisations can apply for a capital grant to invest in infrastructure and equipment to keep resources in use for as long as possible.

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Collaborative Change Programme

The Collaborative Change Programme provides support to help Welsh local authorities develop and deliver detailed plans to achieve the outcomes of Wales’ waste strategy, Towards Zero Waste.

Local authorities can apply to WRAP Cymru for a range of strategic and technical support and communications advice; regarding service changes, for example.

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Citizen Behaviour Change

WRAP has a team of highly skilled specialists, with experience in designing, delivering, and measuring effective behaviour change solutions and interventions.

WRAP’s citizen campaigns empower individuals to act, through inspiring messages and practical advice. One such campaign is Recycle Now, which includes Wales' national recycling campaign, Wales Recycles.

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Where WRAP works

WRAP works across six continents on food waste, plastic packaging, clothing and textiles, and collections and recycling.

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WRAP’s services

WRAP’s expertise lies in business voluntary agreements, citizen behaviour change, technical support, funding for organisations through fund management, and policy and insights.

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How WRAP works

WRAP’s approach is through gathering evidence, collaboration, facilitation and delivery, and evaluation.

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