JCB at a Vale of Glamorgan Recycling Centre

Support for Welsh local authorities

Since 2011, WRAP Cymru’s Collaborative Change Programme (CCP) for Wales has offered strategic and technical support to help local authorities (LAs) develop and deliver detailed plans to achieve the outcomes of Wales’ waste strategy, Towards Zero Waste – One Wales, One Planet: overarching waste strategy. Our work in this area will continue as we support Welsh Government’s next national waste strategy, Beyond Recycling: Making the circular economy a reality in Wales.

We remain committed to playing our part in reaching Welsh Government’s ambition to become the world leader in recycling, by supporting LAs in a variety of ways.

Types of support we offer

LAs may apply for a range of strategic and technical support and communications advice. This includes:

  • LA service change support. We work with authorities who wish to change their services in line with Welsh Government strategy. For each LA we agree a bespoke programme of work for the planned changes. The Collections Blueprint is Welsh Government’s recommended service profile for the collection of waste from households. It provides a system, which when adopted across the whole of Wales, will result in high rates of high-quality recycling, significant cost savings and improved sustainable development outcomes.
  • LA materials marketing support. The objective of our support is to ensure LAs make the most of the materials they collect for recycling. We provide support for them to market their materials, ensuring they achieve a good price and have clarity on end destinations and reject reporting from processing facilities. Where appropriate, we advise on pooling material volumes to enable improved negotiations with re-processors and enhance the feasibility of a circular economy through the control of collected materials.
  • LA modelling and business planning. Our support includes modelling recycling collections options and building upon work we may have already completed with an LA to prepare a business case for service delivery. We continuously update the models we use and our approach to our work considering new evidence.
  • LA Waste Transfer Station (WTS) / Household Waste Recycling Centre (HWRC) support. We provide support to LAs to ensure their facilities are run effectively. This may include carrying out operational efficiency reviews, providing permitting and planning support, helping with the design and location of new / redeveloped facilities, or reviewing current site provision and management, either as a stand-alone service or as part of a service change scenario.
  • LA-targeted support. We provide other targeted support for activity which falls outside of the operational support to LAs outlined above.
  • General advice to LAs. Our advice covers existing best practice and topics in emerging areas, such as in relation to new research findings, and we provide this in a range of formats, such as seminars, guidance notes, attendance at existing events or meetings, or in an individual context.
  • Research and development activities. We carry out a small number of projects relating to the development of knowledge about recycling services in Wales. Activities may include trials around introducing additional materials to recycling collections, such as plastic film or Absorbent Hygiene Products (AHP), and the further development of infrastructure for evolving services, such as electric vehicles (WEVs) and new container types.
  • Recycling behaviour change campaign and service change communications support. As part of Recycle Now, our Wales Recycles campaign uses evidence-based communications and behaviour change interventions to encourage citizens to recycle more, working closely with LA as well as other partners. In September 2020, we launched Wales’ first ever national recycling campaign, which uses social norming messaging and creative imagery to encourage all Welsh citizens to recycle what they can from their home. We consulted with all LAs to create a Toolkit for the Be Mighty campaign, which provides LAs with editable as well as ready-to-use communications assets to allow them to create their own local element of the wider, national campaign, to help get Wales to number one in the world at recycling.

Highlights of recent support provided by WRAP Cymru

In 2019/20, WRAP Cymru supported two local authorities in their transition to kerbside sort recycling services in line with the Collections Blueprint and modelled a further two local authorities.

Working together with local authorities in Wales, we made further progress towards reaching 70% recycling by 2025, with nearly every local authority achieving at least 64%.

Contact us

For further information, or to apply for support, call us on 029 20 100 100 or email:

If you work for a Wales-based LA and would like to sign up to receive emails about WRAP Cymru’s strategic, technical and communications support for LAs’ waste and recycling services in Wales, please email

Useful websites, documents, case studies and reports