Sea bird on shore in piles of washed up rubbish

Taking action

The way we live today is damaging our planet

We’ve seen rising greenhouse gas emissions, biodiversity loss, and pollution of our planet. Some of the changes are already irreversible.

The world currently uses 1.7 planets’ worth of resources every year. So, the challenge is how do we raise the global population out of poverty while reducing our demand on resources to a level that one planet can sustain?

WRAP’s focus areas are food and drink, plastic packaging, clothing and textiles, and collections and reprocessing.

WRAP Cymru is supporting Wales’ shift towards a truly circular economy, where waste is eliminated and resources are kept in use for as long as possible. As well as being good for the environment, a fully circular economy could create up to 30,000 new jobs and deliver annual savings of up to £1.9billion in materials costs alone.

By developing a circular economy for Wales, we can help reduce the demand for natural resources to a level that could sustainably be met by the planet. Crucially, it also has the potential to satisfy the needs of the growing world population without compromising future generations to meet their needs.

Explore WRAP Cymru’s Wales-specific tools to help you take action, or visit to find out how WRAP is working with governments, businesses and citizens across the UK and internationally.

Explore how to take action

  • Public sector procurement support

    Support to help Welsh public bodies embed sustainability into their procurement strategies and activities

    Find out more
  • £6.5million Circular Economy Fund for Wales

    Capital grants to use recycled material in products and to extend the useful life-time of products

    Find out more
  • Collaborative Change Programme

    Support to help Welsh local authorities achieve the outcomes of Wales’ waste strategy, Towards Zero Waste

    Find out more
  • Citizen behaviour change

    Support to empower individuals to adopt sustainable behaviours, through inspiring messages and practical advice

    Find out more