Prior to WRAP Cymru’s involvement, EcoKeg was wholly reliant on a single source of recycled HDPE. In order to mitigate this risk, WRAP Cymru explored other feedstock sources, identifying and engaging with alternative suppliers.
Key Facts
- By using recycled HDPE, EcoKeg saves 2.6 tonnes of CO2e compared to virgin HDPE.
- EcoKegs offer additional carbon footprint advantages due to ‘lighweighting’ loads, which also results in reduced transport costs.
- Lower costs and weight are achieved with no compromise to maintaining product freshness.
- Ease of use - with a removable valve system and the re-use of the units, this makes them particularly flexible and attractive to smaller breweries.
Summary
Based in Bridgend, South Wales, EcoKeg produces beverage containers which closely replicate steel kegs but are innovatively manufactured using recycled high-density polyethylene (HDPE). Their unique HDPE construction makes them the only fully-recyclable kegs on the market.
However, in order to effectively sustain production operations, EcoKeg needed to diversify and de-risk its suppliers to mitigate its reliance on a single source of recycled HDPE.
With WRAP Cymru’s support, EcoKeg’s operations were successfully safeguarded via the appointment of two additional suppliers that cost-effectively meet quantity and quality requirements.
Furthermore, WRAP Cymru embarked upon a targeted marketing campaign via social media and direct e-mail to help grow EcoKeg’s existing customer base, ultimately increasing demand for their innovative product.
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