Wales Recycles: Be Mighty. Recycle. February 2024 campaign assets

‘Be Mighty. Recycle.’ is Wales’ largest and most ambitious recycling campaign, contributing to Welsh Government’s goal of becoming a zero-waste nation by 2050 and boosting Wales to no.1 in the world for recycling.

Food waste is where we can make the mightiest impact.

Whilst Wales is one of the world’s top recycling nations, a quarter of the average rubbish bin is still made up of food waste – equivalent to filling 3,300 double-decker buses every year. Shockingly, a massive 80% of that could have been eaten costing the average household £49 per month.

“Be Mighty. Recycle: Campaign Burst 3” will educate and empower people in Wales to save money by making their food go further, whilst helping to create renewable energy by recycling what can’t be eaten.

Join our Mighty Mission by championing the campaign!

  1. Download our partner toolkit to find out how you can get involved.
  2. Select the resources for external audiences and employees that work for your channels.
  3. Help make Wales an even mightier nation.

Campaign period: Monday 26 February to Sunday 24 March 2024.

There is an embargo on the campaign assets until Monday 26 February 2024.

Last updated

28 February 2024

File formats

zip, xlsx, mp4, docx, pptx


Food waste


Posters and banners Templates Toolkit Vehicle Livery Videos & animations Web & social media


Wales Recycles Be Mighty. Recycle.

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1. Partner Toolkit

2. Campaign social media calendar

3. Celebrity ambassador video clips

4. Family food waste video clip

5. Flamebaster influencer video

6. Ready-to-use animated social media assets – Facebook, Instagram, TikTok & X posts

7. Ready-to-use animated social media assets – Facebook, Instagram, TikTok & Snapchat stories & reels

8. Ready-to-use animated social media assets – Facebook, Instagram, TikTok & X posts (Burst 2 assets)

9. Ready-to-use static social media assets – Facebook & Instagram

10. Ready-to-use static social media assets – X & digital screens

11. Customisable articles & recipe ideas

12. Workplace resources

13. Posters

14. Vehicle livery template artwork

15. Schools