Wales Recycles: Be Mighty. Recycle. March 2025 Campaign Assets

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Get ready for the springtime ‘Be Mighty. Recycle.’ campaign.

Launching on Friday 28 February, just ahead of St David’s Day, the ‘Be Mighty. Recycle.’ Spring 2025 campaign is packed with engaging assets and activities designed to align with the key celebrations and events throughout March. The campaign will run until Sunday 23 March, with the final week coinciding with Food Waste Action Week (17-23 March).

The ‘Be Mighty. Recycle.’ campaign is Wales’ biggest ever collective drive to boost Wales to No.1 in the world for recycling. It contributes to Welsh Government’s targets to reduce food waste and increase recycling and is helping to pave the way towards becoming a zero-waste nation by 2050.

Food waste is where we can make the mightiest impact: A quarter of the average rubbish bin is still made up of food and a massive 80% of that could have been eaten, costing the average 4-person household £84 per month.

This campaign will empower and inspire young adults and families in Wales to use all food they buy so that nothing gets wasted, saving them time and money, whilst recycling the bits that can’t be eaten to help create renewable energy. It’s the top action they can take to get Wales to No.1! 

Join our Mighty Mission by championing the campaign:

  • Download our Partner Toolkit to find out how you can get involved.
  • Select the resources for your external audiences and employees that work for your channels.
  • Help make Wales the world’s top recycler!

Campaign period: 28 February to 23 March 2025.

There is an embargo on the campaign assets until 28 February 2025.

Download files

01. PARTNER TOOLKIT

03: ANIMATED ASSETS

05: STATIC ASSETS

07: SOCIAL MEDIA CALENDAR

08: POSTERS

09: CUSTOMISABLE ARTICLES AND RECIPE IDEAS

10: WORKPLACE RESOURCES AND IDEAS

11: VEHICLE LIVERY ARTWORK

12: BUS SHELTER ARTWORK

13: LAMP POST BANNER ARTWORK

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Last updated
18 February 2025
File formats
pdf, zip, xlsx, docx, pptx
Materials
Food waste
Type
Posters and banners Templates Toolkit Vehicle Livery Videos & animations Web & social media
Campaigns
Wales Recycles Be Mighty. Recycle.
Copyright
WRAP