Wales Recycles: Be Mighty. Recycle. October 2024 campaign assets

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Get ready for the next ‘Be Mighty. Recycle.’ campaign launching on Monday 14 October, just in time for Recycle Week and Halloween. The campaign will run for 3 weeks until Sunday 3 November.

The Be Mighty. Recycle. campaign is Wales’ biggest ever collective drive to boost Wales to No.1 in the world for recycling. It contributes to Welsh Government’s targets to reduce food waste and increase recycling and is helping to pave the way towards becoming a zero-waste nation by 2050.

Food waste is where we can make the mightiest impact: A quarter of the average rubbish bin is still made up of food and a massive 80% of that could have been eaten, costing the average 4-person household £84 per month.

This campaign will empower and inspire young adults and families in Wales to use all food they buy so that nothing gets wasted, saving them time and money, whilst recycling the bits that can’t be eaten to help create renewable energy. It’s the top action they can take to get us to No.1!

Join our Mighty Mission by championing the campaign:

  • Download our Partner Toolkit to find out how you can get involved.
  • Select the resources for your external audiences and employees that work for your channels.
  • Help make Wales the world’s top recycler!

Campaign period: Monday 14 October to Sunday 3 November 2024.

There is an embargo on the campaign assets until Monday 14 October 2024.

Download files

01. Partner Toolkit

02. Pledge and competition video

03. Campaign video content

04. Campaign animated social media assets - Facebook, Instagram, TikTok & X

05. Customisable and ready-to use static social media assets – Facebook, Instagram, X & digital screens

06. Campaign social media calendar

07. Posters

08. Customisable article and recipe ideas

09. Workplace resources

10. Vehicle livery template artwork

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Last updated
7 October 2024
File formats
pdf, zip, xlsx, docx, pptx
Materials
Food waste
Type
Posters and banners Templates Toolkit Vehicle Livery Videos & animations Web & social media
Campaigns
Wales Recycles Be Mighty. Recycle.
Copyright
WRAP